Udemy Courses Performance Analysis

The Problem & Key Questions

E-learning platforms host thousands of courses, but stakeholders often struggle to identify what actually drives success. This dashboard answers:

• How much revenue is generated by month, and which periods perform best?
• How are students distributed across months and lecture segments?
• What is the course distribution across levels — Beginner, Intermediate, Expert, All Levels?
• How do free vs. paid courses compare in availability and popularity?
• What are the most popular courses by number of students and reviews?

The Dashboard

• KPIs overview: number of courses, average price, total revenue, students, and engagement rate.
• Revenue analysis: total revenue by month, highlighting seasonal trends.
• Student trends: student counts by month and lecture segment.
• Course distribution: donut charts for free vs. paid and course level.
• Top 5 courses: ranked by students and reviews.

A dynamic X-axis lets users switch a single visual between Subject, Level, Price Segment, Lecture Segment, Duration, and Payment Status, with drill-downs on the donut and line charts.

How I Built It

Key Insights

• Seasonal revenue peaks appear around March, August, and November.
• Low engagement at scale: a 9M-strong student base has only a 5% engagement rate, leaving room to improve.
• Accessibility focus: 52% of courses target "All Levels," while only 12% are expert-level.
• Paid dominates: paid courses make up 92% of the platform.
• Web development courses consistently attract the most students and reviews.
• Sweet spot length: courses with 20–50 lectures attract the largest student base.

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